Brand Solutions

Brands are supposed to inspire and attract…

A well-defined, memorable, and recognizable brand is the single most effective sales tool you can use. It is your first and best chance to communicate your message to your customer. It defines your company, your product or service in every detail. And if well-established, it conveys not only a message, but triggers an actual sensory response in customers that over time assures visual marketing power.

Many companies make the mistake of associating a logo, tagline, colors, etc. as their brand. In general, these are important characteristics in the make-up of any brand; however, they are only part of the equation. A truly effective brand identity, in particular, includes such items as: a memorable name, positioning statement, product descriptor, enticing visual image, and an individuality mark. The application of these criteria actually defines and separates you from the competition.

 
3 Guesses Media understands the value and advantages of a corporate brand - and branding a product or service. Our team works together with you to integrate the right pieces to construct a customer-centric branding product that truly works to communicate your image and take full advantage of the potential branding offers.

Since a brand name makes the first impression, it must be creative, easy to remember, and provide a positive association with the brand itself. Next is the positioning statement. This must clearly and accurately describe what your company or product provides, how it benefits your customers, and what differentiates it from the competition. The product descriptor follows, and is essentially an extension of your brand that infuses your company’s core values into the brand itself. This, in turn, creates familiarity and reliability, responses that are essential in building customer trust and retention. Plus by adding a descriptor, you are generating the opportunity to add future products/services to your existing brand, without having to repeat the process with each new product launch.

It is important during the planning process to clearly identify the characteristics and or associations you want to convey to your customers. Then, more importantly, you must effectively incorporate them into your brand name. Once created, your brand must be used consistently in every advertisement, sale presentation, and all communication medium to reach your customers. The goal is to associate your brand with a single message that when sent over and over again creates an image in your customer’s head that reinforce your goal.

3 Guesses Media promotes a unique strategy that applies a number of elements to achieve dynamic branding. In other words, we create an image for you, our client, that states what you offer and what you stand for. We put together a single set of ideas, words, and or artwork for you to use when communicating with customers. We deliver a powerful, distinguishable, and sustainable product that supports increased sales, customer loyalty, retention, and image.

3 Guesses Media believes that by enabling you to raise customer service levels for overall value,
we become a more valuable service provider.

Contact a 3 Guesses Media brand expert today at 727-457-4224 or email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it