Start with a solid grasp on your target market segment. It is wise to gather your market research in the very early stages of the process. No one dictates success of your product more than your customer base. 3 Guesses Media routinely puts together focus groups for clients, and works with them to identify customer needs and desires. By narrowing down and focusing your research, you should walk away from this phase with a good idea of where to go next.

Next, develop your goals and positioning. By defining your goals in detail, you will be able to position your brand concepts to fulfill these goals. 3 Guesses Media will work with you to create a matrix of goals and market research which will refine the positioning to the point where you can deliver a brand with a targeted psychographic profile, which will, again, increase your chances for success.

If you are launching a new product under an existing brand, this is the stage in the process where you must separate from your company brand by creating individuality. At the same time, you must be careful to leverage your existing brand, by maintaining a recognizable association. 3 Guesses Media has creative and marketing specialists who specialize in this specific area, who can work very closely with you throughout this phase.

In the next phase, you must define the "look and feel" of the new brand. From logos to packaging, the next phase must communicate your message visually. Is your brand edgy, or refined? Are you targeting teens, tweens, men or women? By matching your already defined psychographic profile, 3 Guesses Media will work with you to relay the right message to your customer base. Following this phase, you will take your brand back to your original focus group to confirm that you have achieved your goals.